Where previously there was talk of "user-oriented design", we speak since about 2011 of "human-centered design". Similar to the process of design thinking, the iterative approach is an essential feature in the process of human-centered design, but here only in the four phases of understanding the context of use, determining user requirements, designing and evaluating design solutions.
While Design Thinking focuses on developing innovative and creative solutions to complex problems, the goal of the human-centered design is to create a high level of user-friendliness and user experience of a product. "In addition to usability, the attractiveness and emotional impact of a product (user experience) are increasingly coming to the fore," Dr. Michael Burmester, Professor of Ergonomics and Usability at the Hochschule der Medien in Stuttgart.
A good product is characterized by the fact that it is easy and intuitive to use, in short, user-friendly. In this case, a meaningful arrangement of the controls and ergonomic handling plays a crucial role. These are the basic requirements we place on each of our products. Using design tools such as structuring, contrast, coloring, and proportions, users can focus on the surface or product quickly.
We consider all aspects of a user's interaction with the product or service in order to meet the expectations at the beginning, during and after the actual use and to create a good user experience.